Digital strategist.
by Linus Lord
"The public space is the only space you can't turn off the advertising"
It reminded me of Swedish street artist Akayism that in some of his work interacts with ads, developing a new message by adding words and pictures upon yet another bland oversized billboard.
e.g.
As a citizen, reclaiming public space is of course nothing new, but it started me thinking about being a netizen and what spaces online we refer to as public. Facebook is a given - their privacy ToS, that wasn't that much worse than any other ToS but awoke so much anger due to its size, as a prime example of that.
I've always thought that search engines are going to be publicly owned (and regarded as public space) in the future since the ability to search without any corporate interests is fundamental for a healthy internet.
However, it looks like I'm wrong and this is not ever going to happen, but a publicly owned and neutral search engine would not be to actually reclaim public online space - but rather claiming it in its first.
In short:
If someone disagree with you - delete the post
If someone exaggerates the value of your product - delete the post
If you got a fanboy who is Christian - delete the post
Easy! I know I should've gone into politics...
So I first stumbled upon this small pres done in London earlier this week, which covers Starbucks digital presence and how important it is with collaboration, CRM, yada, yada, you know the drill.
Great view on having a distinctive voice too: "we love our agencies, they are our legs and arms, but they should never be our mouths" (this requires of course you to HAVE a voice...). Anyway.
So I thought about it and everyone had already blogged about it so I thought "sod it" and didn't put it up. And then I stumbled upon the latest RSA Animate talk from this dude, Slavoj Zizek, about cultural capitalism and how it doesn't really go to the root of the problem (uneven distributed resources) and uses Starbucks as an example of how their ethics creates a consumer burden (and a ego boost of course) rather than actually helping the world.
All very fascinating stuff of course. And then I thought about my blog post a couple of days ago with that TARP lady saying how single actors on the market can't really do a difference despite their efforts and will.
So if Oscar Wilde was right, that it's easier to sympathize with suffering than to sympathize with thought, than we should work towards the latter, no? What is the next level of charity, or CSR, or what you want to call it? CSR that becomes CRM? Dunno, but I'm sure Starbucks are already on the ball.
Cultural differences in making, perceiving and standing for ones choices. Super lengthy but super worth it.
Yes. He did told you so, and I'm for one still thinking about the social consequences this has brought.
Elizabeth Warren, professor at Harvard Law School and the chair of the Congressional Oversight Panel for the US Troubled Asset Relief Program (TARP), about the the importance of bank transparency and how a regulatory system should look like.
Connecting Amazon with Facebook
Will my personal Amazon data remain private?
Your personal Amazon data will not be shared with Facebook:
- Amazon will not share information from your account with Facebook.
- Amazon will not share your purchase history with Facebook.
- Amazon will not attempt to contact your Facebook friends.
- Amazon will never post anything to your Facebook Wall without your consent.
For more information about Amazon's privacy practices, please see our Privacy Notice.
For information about application and profile access, please visit Facebook's Statement of Rights and Responsibilities.
What are the benefits of connecting Amazon and Facebook?
Tap into your Facebook network to improve your Amazon shopping experience:
- Discover Amazon recommendations for movies, music, and more based on your Facebook Favorites and Likes.
- See upcoming birthdays and find your Facebook friends' Amazon Wish Lists more easily.
- Get great gift suggestions for your friends based on their Facebook Favorites and Likes.
- Explore your friends' Favorites and see who has similar interests.
I kinda like Amazon's attempt to dodge the privacy bullet when they want you to connect to Facebook. First: This does not affect your privacy! Second: These are the benefits.
They're basically saying "so we really do not trust the bastards, and it has come to our understanding that neither do you but since you're hooked on it, lets make the best out of the situation."
Ponder if this is how brands have to sell in a Facebook connection from now on. Privacy first, benefits in second. Quite nice.
Digital strategist.
Digital strategist.
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